Client Overview
Proper Music Distribution, a leading name in the entertainment industry, provides sales and marketing, distribution, label services, fulfilment and more to independent music labels and rights-holders. With a constantly expanding catalogue of album releases and individual tracks, Proper Music faced significant challenges in generating and distributing product information to its growing client base.
The Challenge
In the music industry, every album release requires a detailed product information sheet that provides essential details for distributors and retailers. With tens of thousands of new releases every year, Proper Music had been relying on a largely manual process to create these sheets that was both time-consuming and resource-intensive.
As their catalogue grew, it became clear that the existing system was no longer sustainable. Proper Music needed a solution that could automate the generation and distribution of these product sheets, improve data accuracy, and save valuable time and resources.
The Solution
Ventureaxis stepped in to develop an innovative platform that dramatically improved the efficiency of Proper Music’s marketing collateral generation and distribution process. The new system was built around the following key features:
Automated Collateral Generation: By focusing on improving data quality and centralising information (using the “one version of the truth” principle), Ventureaxis developed a system that automates the generation of product information sheets. This allowed Proper Music to reduce the time it took to complete the weekly tasks from ten person-days to just a couple of hours.
Streamlined Distribution: The platform also automated the distribution of these sheets to subscribers, allowing Proper Music to manage subscriber data and track who accessed the material. This gave them valuable insights into client engagement and preferences.
Customizable User Preferences: Subscribers could now select the specific genres of music they were interested in, ensuring they only received relevant product information. This level of personalization improved the overall user experience and helped Proper Music better serve its client base.
Integrated Media Links and Pre-Orders: To further enhance the platform, links to audio and video previews were embedded in the product sheets, giving subscribers a richer, more engaging experience. The system also allowed users to pre-order new releases on physical media, providing added convenience for Proper Music's clients.
The Results
The implementation of this platform delivered significant operational efficiencies for Proper Music Distribution:
Time Savings: The automation reduced the time required to generate product information sheets from ten days to just a few hours per week, freeing up valuable resources and allowing the team to focus on more strategic tasks.
Cost Efficiency: By streamlining the process, Proper Music achieved substantial cost savings by reducing the manual effort involved in data generation and distribution.
Improved Data Accuracy: The focus on data quality and centralised management ensured that the information being distributed was accurate and consistent across all channels, including online catalogues and streaming services.
Enhanced Client Engagement: Subscribers now had access to richer content, including audio and video previews, and could customise their preferences, making it easier to stay informed on relevant releases.
The partnership between Proper Music Distribution and Ventureaxis has successfully transformed a labour-intensive, manual process into an efficient, automated solution. By leveraging Microsoft technology including Azure SQL & .NET, and the open source Angular UI framework, Proper Music was able to enhance its operational efficiency, saving time, reducing costs, and improving the quality of its product data. This project underscores Ventureaxis's ability to deliver solutions that not only streamline operations but also provide lasting business value.
Ready to explore how technology can enhance your business efficiency? Get in touch with us today to see how Ventureaxis can help.